Jenn Lueke spent five year posting without a breakthrough. When she finally landed on a hit short-form video series, she managed her momentum to build a seven-figure business over the following four years.
Two things I read this week that I found important for my work and yours.
Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.
A field guide for creators selling their lifestyle, judgment, and taste.
Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.
It's in the apps, it's in your phone, it's less about the information than the container around it.
How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.
Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.
Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.
Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.
AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.
A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?
