Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.
Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.
Ten years ago, a boating enthusiast bought an Instagram page. He and his team have since grown that seed into a profitable business that even branches into software.
The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.
Jenn Lueke spent five year posting without a breakthrough. When she finally landed on a hit short-form video series, she managed her momentum to build a seven-figure business over the following four years.
Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.
Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.
How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.
Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.
Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.
AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.
One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.
