Two recent Spotlight guests have spent a decade building newsletters sustained by voluntary contributions for no additional content. We wrote a playbook based on their work.
How to figure out your skills as a host, what type of event your audience might want to attend, and what you, your audience, and sponsors should expect from different events.
The workforce rebuilding American media has no healthcare, no recourse, and no protection. One bill wants to change that.
What I've learned recording 100 episodes of The Creator Spotlight Podcast
Journalistic objectivity was built on layers of editorial filtration. As those layers thin, a new model — more personal, more transparent, and less insulated — is taking shape.
What it is will shock you
Managers, strategists, editors, operations leads — the creator economy's support infrastructure has grown far beyond one-size-fits-all. Here's how to figure out what you actually need.
Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.
We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.
The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.
A structural breakdown of the components that turned a single idea into a repeatable growth engine.
I read the major social platforms' terms of service so you don't have to.
