Your guide to growing and monetizing creator-first businesses.

Every Tuesday, on our podcast and in our newsletter, we interview creators across as many categories, media, and backgrounds as we can find. Every Friday, we publish analytical writing based on our ongoing research.

Listen to the podcast on Spotify, Apple, YouTube, or wherever you get your podcasts.

The term “creator” originated as a way to describe top YouTubers back in 2011. Now it describes people publishing content on Instagram, YouTube, newsletter platforms, Twitter, Patreon, LinkedIn, and plenty of others.

The definition we operate with, that guides our coverage, is three-fold:

• A person creating digital media for distribution on digital platforms …
• Who is working to grow an audience beyond their friends and family …
• And is somehow monetizing that content and audience, directly or indirectly.

If you have an idea for a podcast guest or an an article you’d like to write for us, please get in touch.

• Francis Zierer, Lead Editor

If you have feedback about the Spotlight or want to share a tip, email is the best way to contact us:[email protected]

Creator Spotlight is owned by beehiiv and operated by beehiiv employees.