Home | Creator Spotlight

🔴 On trust as a business model

Two recent Spotlight guests have spent a decade building newsletters sustained by voluntary contributions for no additional content. We wrote a playbook based on their work.

Profile

🔴 WTF Just Happened Today?

Matt Kiser shares how a 100-day writing challenge became a 9-year, $227k/year media business — with no ads or paywall.

Essay

🔴 How and why creators should host events

How to figure out your skills as a host, what type of event your audience might want to attend, and what you, your audience, and sponsors should expect from different events.

Profile

🔴 $200k as a part-time B2B creator

How Vin Matano built a $200k brand deal business on 54k LinkedIn followers, then launched an agency that did $2.5M in its first full year.

Essay

🔴 The case for a Creator Bill of Rights

The workforce rebuilding American media has no healthcare, no recourse, and no protection. One bill wants to change that.

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Recent Essays

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Essay

🔴 On trust as a business model

Two recent Spotlight guests have spent a decade building newsletters sustained by voluntary contributions for no additional content. We wrote a playbook based on their work.

Essay

🔴 How and why creators should host events

How to figure out your skills as a host, what type of event your audience might want to attend, and what you, your audience, and sponsors should expect from different events.

Essay

🔴 The case for a Creator Bill of Rights

The workforce rebuilding American media has no healthcare, no recourse, and no protection. One bill wants to change that.

Recent Profiles

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Profile

🔴 WTF Just Happened Today?

Matt Kiser shares how a 100-day writing challenge became a 9-year, $227k/year media business — with no ads or paywall.

Profile

🔴 $200k as a part-time B2B creator

How Vin Matano built a $200k brand deal business on 54k LinkedIn followers, then launched an agency that did $2.5M in its first full year.

Profile

🔴 Integrity is a growth strategy

Words of Mouth newsletter creator Rachel Meade Smith on building an audience through integrity, learning to be a better businessperson, and writing a book to celebrate 10 years.