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🔴 Making data beautiful and legible

Practical notes on data visualization from Amanda Shendruk, a visual journalist with over 15 years of experience at organizations including The Washington Post and Quartz.

Essay

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Profile

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Essay

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Profile

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

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Recent Essays

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Essay

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Essay

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Essay

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Recent Profiles

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Profile

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Profile

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.