Home | Creator Spotlight

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.

🔴 Awards elevating creators (now open for submission)

An interview with The Podcast Academy's new executive director, a top creator-journalist list seeking nominations, and three job openings at Smooth Media.

🔴 Your voice is an asset

Notes from our event with ElevenLabs, Dara Denney, and Tyler Denk, a discussion about how creators are growing with AI audio tooling.

Founder

🔴 How a college club became a $2M+ creator business

Dylan Huey turned USC’s creator club into a national network, then built a seven-figure business spanning creator marketing, talent management, and more.

Essay

🔴 It’s not your video anymore

A dive into the second life of a video about permission and property — how relevant are those concepts on the social internet?

Your guide to growing and monetizing creator-first businesses.

New interviews every Tuesday. New analysis every Friday.

Trusted by readers from

Join 436k+ creators, media professionals, and builders around the world

Recent Essays

View all

Essay

🔴 It’s not your video anymore

A dive into the second life of a video about permission and property — how relevant are those concepts on the social internet?

Essay

🔴 How four knowledge creators make money

A working curriculum on how to turn your expertise into revenue.

Essay

🔴 Getting paid (and paying) to learn creator skills

Three compelling creator-education programs, from a news organization, a non-profit, and a group of skilled marketers

Recent Profiles

View all

Profile

🔴 Brokering $3k–$80k brand deals

Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.

Profile

🔴 How a data analyst became a premium B2B media partner

A viral LinkedIn post turned a data analyst into a creator that brands like IBM, Microsoft, and OpenAI pay top dollar explain their products.

Profile

🔴 He bootstrapped his newsletter to eight-figure revenue

Three-and-a-half years ago, Rowan Cheung started a newsletter off the back of a series of viral tweets. He now has around two dozen employees and the business keeps growing.