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🔴 How a space creator took 8M+ followers to NASA

AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.

Essay

🔴 What makes you trust a creator?

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

Newsletterist

🔴 1,400 paying subscribers in 2.5 years

One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.

Essay

🔴 Rule one of making a show

There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.

TikToker

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

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Recent Essays

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Essay

🔴 What makes you trust a creator?

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

Essay

🔴 Rule one of making a show

There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.

Essay

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

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Profile

🔴 How a space creator took 8M+ followers to NASA

AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.

Profile

🔴 1,400 paying subscribers in 2.5 years

One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.

Profile

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.