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🔴 Surprise inside

What it is will shock you

🔴 How to get 1 billion short-form views

We spoke to Grant Beene, or @grantbeans, whose short-form sketch comedy videos represent the pinnacle of a genre born of Snapchat and Vine before maturing on TikTok.

Essay

🔴 It's time to make a strategic hire. Which support do you need?

Managers, strategists, editors, operations leads — the creator economy's support infrastructure has grown far beyond one-size-fits-all. Here's how to figure out what you actually need.

Profile

🔴 How this creator built a 6-figure lifestyle brand

Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.

Essay

🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

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Recent Essays

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Essay

🔴 Surprise inside

What it is will shock you

Essay

🔴 It's time to make a strategic hire. Which support do you need?

Managers, strategists, editors, operations leads — the creator economy's support infrastructure has grown far beyond one-size-fits-all. Here's how to figure out what you actually need.

Essay

🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

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Profile

🔴 How to get 1 billion short-form views

We spoke to Grant Beene, or @grantbeans, whose short-form sketch comedy videos represent the pinnacle of a genre born of Snapchat and Vine before maturing on TikTok.

Profile

🔴 How this creator built a 6-figure lifestyle brand

Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.

Profile

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.