Home | Creator Spotlight

🔴 How colleges are teaching the creator economy

Notes on ASU and Emerson's new content creation majors, plus a conversation with Ryan Schram, Executive Director of Syracuse University's Center for the Creator Economy.

YouTuber

🔴 Fishing for millions of views

A fisherman-creator posted 19 videos last year, to the tune of 24 million views. Did those views sell fish?

Profile

🔴 The fake news that built a cult following

How Annie-Mai Hodge turned a weekly social media roundup (with a hidden fake update) into brand deals, speaking gigs, and paid work for the platforms she covers.

Profile

🔴 What a knowledge creator's audience is worth

How physiotherapist Tayla Cannon turned 230k Instagram followers into a venture-backed software company.

Essay

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Your guide to growing and monetizing creator-first businesses.

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Recent Essays

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Essay

🔴 Who can afford to be a creator?

There are three kinds of capital every creator needs. Each shapes what you can build, how fast you grow, and how effectively you can sustain it.

Essay

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Essay

🔴 Awards elevating creators (now open for submission)

An interview with The Podcast Academy's new executive director, a top creator-journalist list seeking nominations, and three job openings at Smooth Media.

Recent Profiles

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Profile

🔴 Fishing for millions of views

A fisherman-creator posted 19 videos last year, to the tune of 24 million views. Did those views sell fish?

Profile

🔴 The fake news that built a cult following

How Annie-Mai Hodge turned a weekly social media roundup (with a hidden fake update) into brand deals, speaking gigs, and paid work for the platforms she covers.

Profile

🔴 What a knowledge creator's audience is worth

How physiotherapist Tayla Cannon turned 230k Instagram followers into a venture-backed software company.