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🔴 How this creator built a 6-figure lifestyle brand

Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.

Essay

🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

Profile

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.

Essay

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

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🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

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Recent Essays

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Essay

🔴 Local media is pro-social media

Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.

Essay

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Recent Profiles

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Profile

🔴 How this creator built a 6-figure lifestyle brand

Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.

Profile

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.

Profile

🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.