Home | Creator Spotlight

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

Essay

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Essay

🔴 I paid $19 to see how the slop is made

Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.

Your guide to growing and monetizing creator-first businesses.

New interviews every Tuesday. New analysis every Friday.

Trusted by readers from

Join 400k+ creators, media professionals, and builders around the world

Recent Essays

View all

Essay

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Essay

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Essay

🔴 I paid $19 to see how the slop is made

Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.

Recent Profiles

View all

Profile

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

Profile

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Profile

🔴 AI and loyalty define the next inbox era

Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.