Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.
Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.
Analyzing TIME's 100 Creators list (2026 edition), how TIME, FOX, and Patreon define "creator," and six models illustrating how publishers and creators are working together.
Mapping the infrastructure, funding, and industries powering creators in New England's media hub.
Two things I read this week that I found important for my work and yours.
A field guide for creators selling their lifestyle, judgment, and taste.
It's in the apps, it's in your phone, it's less about the information than the container around it.
Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.
A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?
There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.
How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.
A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.
How the creators building the most durable businesses think about their content and positioning.
The American middle class is not what it used to be. As the creator economy matures, and money flows into the top, will the class structure mirror the broader economy? And how can we strengthen the creator middle class?
Edits is Meta's most serious investment in creators yet. One year in, here's what the platform means for working creators.
One year of conversations with past Spotlight guests, all focused on YouTube for unique purposes, distilled into a field guide.
What two journalism conferences (in one week) taught me about effective creator-newsroom partnerships.
Two recent Spotlight guests have spent a decade building newsletters sustained by voluntary contributions for no additional content. We wrote a playbook based on their work.
How to figure out your skills as a host, what type of event your audience might want to attend, and what you, your audience, and sponsors should expect from different events.
The workforce rebuilding American media has no healthcare, no recourse, and no protection. One bill wants to change that.
What I've learned recording 100 episodes of The Creator Spotlight Podcast
Journalistic objectivity was built on layers of editorial filtration. As those layers thin, a new model — more personal, more transparent, and less insulated — is taking shape.
What it is will shock you
Managers, strategists, editors, operations leads — the creator economy's support infrastructure has grown far beyond one-size-fits-all. Here's how to figure out what you actually need.
Why local newsletter operator businesses work so well, an outcomes-versus-outputs perspective on creators and media workers generally, and a few thoughts on the future of local media.
