Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.
How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.
Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.
Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.
AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.
One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.
Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.
Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.
Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.
This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.
How Nathan Graber-Lipperman runs a creative studio, a print quarterly, and an event-driven business in Chicago, with a focus on brining the online offline.
The pricing ladder, the contract clauses, and the $25 subscription behind a premium ghostwriting practice
Mindstream is a daily newsletter covering tech and AI. It was acquired by HubSpot only 17 months after launch — we spoke to the editorial team who built the product from the ground up.
Macy Gilliam joined Morning Brew to write tweets — now she's on a creator contract with her own multi-million-view YouTube and a nearly-doubled salary. With one year left on her contract, what's next?
How, over the course of the last six years, a free newsletter turned into a social app with 400,000 members and ambitions to be "the next Tumblr."
Matt Kiser shares how a 100-day writing challenge became a 9-year, $227k/year media business — with no ads or paywall.
How Vin Matano built a $200k brand deal business on 54k LinkedIn followers, then launched an agency that did $2.5M in its first full year.
Words of Mouth newsletter creator Rachel Meade Smith on building an audience through integrity, learning to be a better businessperson, and writing a book to celebrate 10 years.
In advance of their launch, we spoke to Caper, a new food-world media startup with excellent pedigree — folks from Puck, Eater, New York, Vanity Fair, artnet, and more.
Notes from over a decade working in newsletters, a podcast that made $70,000 in one year, a growing local newsletter business, and three years selling beehiiv.
We spoke to Grant Beene, or @grantbeans, whose short-form sketch comedy videos represent the pinnacle of a genre born of Snapchat and Vine before maturing on TikTok.
Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.
Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.
One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.
Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.
