Natalia Perez-Gonzalez

Assistant Editor, Creator Spotlight

Essay

🔴 How four knowledge creators make money

Oct 9, 2026

•

8 min read

🔴 How four knowledge creators make money

A working curriculum on how to turn your expertise into revenue.

Natalia Perez-Gonzalez

Profile

Oct 6, 2026

•

7 min read

🔴 He bootstrapped his newsletter to eight-figure revenue

Three-and-a-half years ago, Rowan Cheung started a newsletter off the back of a series of viral tweets. He now has around two dozen employees and the business keeps growing.

Natalia Perez-Gonzalez

Strategist

Sep 29, 2026

•

5 min read

🔴 On getting more out of creator events

Jacques Keyser has programmed VidCons in eight cities. In today's episode, he explains what it takes to get people in a room, and what it costs.

Natalia Perez-Gonzalez

Essay

🔴 Inside NowThis's fastest-growing show ever

Sep 18, 2026

•

6 min read

🔴 Inside NowThis's fastest-growing show ever

Editor-in-Chief Michael Vito Valentino tells us how they grew Standup Desk 264% in one quarter (and their process to greenlight any show).

Natalia Perez-Gonzalez

Newsletterist

Sep 15, 2026

•

7 min read

🔴 A six-figure newsletter business built over three years

How Fernando Caralt turned an American newsletter playbook into a 156,000-subscriber Mexican media company

Natalia Perez-Gonzalez

Essay

🔴 4 ways to get paid, based on your audience type

Sep 11, 2026

•

7 min read

🔴 4 ways to get paid, based on your audience type

A working revenue curriculum drawn from a handful of creators we've profiled this year.

Natalia Perez-Gonzalez

Profile

Sep 1, 2026

•

6 min read

🔴 Making data beautiful and legible

Practical notes on data visualization from Amanda Shendruk, a visual journalist with over 15 years of experience at organizations including The Washington Post and Quartz.

Natalia Perez-Gonzalez

Essay

🔴 These two systems are learning to better read you

Aug 28, 2026

•

4 min read

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Natalia Perez-Gonzalez

Profile

🔴 A $250k business built on 60-second videos

Aug 25, 2026

•

6 min read

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Natalia Perez-Gonzalez

Essay

Aug 21, 2026

•

6 min read

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Natalia Perez-Gonzalez

Essay

🔴 These platforms just made it harder to get paid

Aug 14, 2026

•

7 min read

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Natalia Perez-Gonzalez

Profile

Aug 11, 2026

•

5 min read

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Natalia Perez-Gonzalez

Newsletterist

Aug 4, 2026

•

6 min read

🔴 AI and loyalty define the next inbox era

Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.

Natalia Perez-Gonzalez

Essay

🔴 How smaller, concentrated audiences build stronger businesses

Jul 24, 2026

•

8 min read

🔴 How smaller, concentrated audiences build stronger businesses

Mapping the infrastructure, funding, and industries powering creators in New England's media hub.

Natalia Perez-Gonzalez

Newsletterist

🔴 Partisan content pays more, but he won't do it

Jul 21, 2026

•

6 min read

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

Natalia Perez-Gonzalez