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Francis Zierer
Francis Zierer

Lead Editor at Creator Spotlight. Reach me at: [email protected]

Essay

🔴 Your archive is worth more than you think

Oct 29, 2026

•

4 min read

🔴 Your archive is worth more than you think

Part one of our three-part pop-up series, Website Monetization, presented by Google AdSense.

Francis Zierer
Francis Zierer
🔴 Awards elevating creators (now open for submission)

Oct 23, 2026

•

6 min read

🔴 Awards elevating creators (now open for submission)

An interview with The Podcast Academy's new executive director, a top creator-journalist list seeking nominations, and three job openings at Smooth Media.

Francis Zierer
Francis Zierer
🔴 Your voice is an asset

Oct 22, 2026

•

6 min read

🔴 Your voice is an asset

Notes from our event with ElevenLabs, Dara Denney, and Tyler Denk, a discussion about how creators are growing with AI audio tooling.

Francis Zierer
Francis Zierer

Founder

🔴 How a college club became a $2M+ creator business

Oct 20, 2026

•

7 min read

🔴 How a college club became a $2M+ creator business

Dylan Huey turned USC’s creator club into a national network, then built a seven-figure business spanning creator marketing, talent management, and more.

Francis Zierer
Francis Zierer

Essay

🔴 It’s not your video anymore

Oct 16, 2026

•

5 min read

🔴 It’s not your video anymore

A dive into the second life of a video about permission and property — how relevant are those concepts on the social internet?

Francis Zierer
Francis Zierer

Essay

🔴 Getting paid (and paying) to learn creator skills

Oct 2, 2026

•

5 min read

🔴 Getting paid (and paying) to learn creator skills

Three compelling creator-education programs, from a news organization, a non-profit, and a group of skilled marketers

Francis Zierer
Francis Zierer

Essay

🔴 Why did OpenAI poach Patreon’s tech executives?

Sep 25, 2026

•

5 min read

🔴 Why did OpenAI poach Patreon’s tech executives?

And sports media creators choosing to partner with gambling brands versus their peers who refuse to work with gambling sponsors.

Francis Zierer
Francis Zierer

YouTuber

+1

🔴 A creator's equity bet pays off

Sep 22, 2026

•

7 min read

🔴 A creator's equity bet pays off

Jack Settleman started Snapback Sports as a highlights account while in college. Today, he has 15 employees and the business is profitable with seven-figure annual revenue. He does not take a salary.

Francis Zierer
Francis Zierer

Profile

🔴 Launching live shows for creators

Sep 8, 2026

•

8 min read

🔴 Launching live shows for creators

Taylor Craig, a former producer for CNBC and Cheddar, is the co-founder of Launch Live Now, where he's applying his television production skills to the creator economy.

Francis Zierer
Francis Zierer

Essay

🔴 Our go-to trick for newsletter design

Sep 4, 2026

•

7 min read

🔴 Our go-to trick for newsletter design

One easily replicable part of our newsletter production process that contains the entirety of our approach to making a beautiful newsletter that people want to read.

Francis Zierer
Francis Zierer

Profile

🔴 Inside one of X's most viral entertainment accounts

Aug 18, 2026

•

9 min read

🔴 Inside one of X's most viral entertainment accounts

The mechanics behind a 4.3M-follower entertainment network. Plus, how the clipping economy organizes and pays its workers.

Francis Zierer
Francis Zierer

Essay

🔴 I paid $19 to see how the slop is made

Aug 7, 2026

•

8 min read

🔴 I paid $19 to see how the slop is made

Broken trust, AI backlash in the creator economy, and a journey down the rabbit hole of a faceless, generative-AI Instagram account.

Francis Zierer
Francis Zierer

Essay

🔴 How people with power are defining “creator”

Jul 31, 2026

•

8 min read

🔴 How people with power are defining “creator”

Analyzing TIME's 100 Creators list (2026 edition), how TIME, FOX, and Patreon define "creator," and six models illustrating how publishers and creators are working together.

Francis Zierer
Francis Zierer

Profile

+1

🔴 A $7K Instagram acquisition to a $2.5M fundraise

Jul 28, 2026

•

9 min read

🔴 A $7K Instagram acquisition to a $2.5M fundraise

Ten years ago, a boating enthusiast bought an Instagram page. He and his team have since grown that seed into a profitable business that even branches into software.

Francis Zierer
Francis Zierer

Profile

🔴 How a recipe creator built a $1M+ business

Jul 14, 2026

•

8 min read

🔴 How a recipe creator built a $1M+ business

Jenn Lueke spent five year posting without a breakthrough. When she finally landed on a hit short-form video series, she managed her momentum to build a seven-figure business over the following four years.

Francis Zierer
Francis Zierer

Essay

🔴 Are paid newsletters a good business model?

Jul 10, 2026

•

6 min read

🔴 Are paid newsletters a good business model?

Two things I read this week that I found important for my work and yours.

Francis Zierer
Francis Zierer

Essay

🔴 In defense of content

Jun 26, 2026

•

4 min read

🔴 In defense of content

It's in the apps, it's in your phone, it's less about the information than the container around it.

Francis Zierer
Francis Zierer

Newsletterist

+2

🔴 1,400 paying subscribers in 2.5 years

Jun 2, 2026

•

6 min read

🔴 1,400 paying subscribers in 2.5 years

One of the most experienced reporters covering the video game industry on his two-and-a-half years as an independent creator-journalist.

Francis Zierer
Francis Zierer

Essay

🔴 Rule one of making a show

May 29, 2026

•

5 min read

🔴 Rule one of making a show

There is one make-or-break factor for any podcast, YouTube show, or livestream. It’s not about format, it’s not about structure, and it’s not about production value.

Francis Zierer
Francis Zierer

Essay

🔴 Inside a highly effective attention machine

May 15, 2026

•

5 min read

🔴 Inside a highly effective attention machine

A B2B-sponsored pop band and three signals on the present and future state of how creators fund their projects.

Francis Zierer
Francis Zierer

Essay

🔴 Meta's bet on creators

Apr 17, 2026

•

4 min read

🔴 Meta's bet on creators

Edits is Meta's most serious investment in creators yet. One year in, here's what the platform means for working creators.

Francis Zierer
Francis Zierer

YouTuber

+1

🔴 From W-2 to creator-talent contract

Apr 7, 2026

•

11 min read

🔴 From W-2 to creator-talent contract

Macy Gilliam joined Morning Brew to write tweets — now she's on a creator contract with her own multi-million-view YouTube and a nearly-doubled salary. With one year left on her contract, what's next?

Francis Zierer
Francis Zierer

Newsletterist

+2

🔴 The newsletter that became a social network

Mar 31, 2026

•

16 min read

🔴 The newsletter that became a social network

How, over the course of the last six years, a free newsletter turned into a social app with 400,000 members and ambitions to be "the next Tumblr."

Francis Zierer
Francis Zierer

Profile

+1

🔴 $200k as a part-time B2B creator

Mar 17, 2026

•

14 min read

🔴 $200k as a part-time B2B creator

How Vin Matano built a $200k brand deal business on 54k LinkedIn followers, then launched an agency that did $2.5M in its first full year.

Francis Zierer
Francis Zierer

Newsletterist

+1

🔴 Integrity is a growth strategy

Mar 10, 2026

•

13 min read

🔴 Integrity is a growth strategy

Words of Mouth newsletter creator Rachel Meade Smith on building an audience through integrity, learning to be a better businessperson, and writing a book to celebrate 10 years.

Francis Zierer
Francis Zierer

Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.

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