Natalia Perez-Gonzalez

Assistant Editor, Creator Spotlight

Essay

🔴 It's time to make a strategic hire. Which support do you need?

Feb 13, 2026

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13 min read

🔴 It's time to make a strategic hire. Which support do you need?

Managers, strategists, editors, operations leads — the creator economy's support infrastructure has grown far beyond one-size-fits-all. Here's how to figure out what you actually need.

Natalia Perez-Gonzalez

Profile

Feb 10, 2026

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13 min read

🔴 How this creator built a 6-figure lifestyle brand

Lucie Fink left Refinery29 with 100K subscribers and a $100K contract. Seven years later, she manages 13+ revenue streams and has grown her audience to 1.4M across platforms.

Natalia Perez-Gonzalez

Profile

Feb 3, 2026

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12 min read

🔴 She built a 6-figure local newsletter business in Boise

Marissa Lovell on the strategy, growth tactics, and one decision that tripled her revenue.

Natalia Perez-Gonzalez

Essay

🔴 How niche service journalism wins on YouTube

Jan 30, 2026

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11 min read

🔴 How niche service journalism wins on YouTube

We analyzed the top and bottom performers for two video journalists with niche audiences. Here's what separates videos that travel from ones that don't.

Natalia Perez-Gonzalez

Profile

🔴 The $9,000 bet that launched a creator career

Jan 27, 2026

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12 min read

🔴 The $9,000 bet that launched a creator career

One year after leaving a six-figure journalism job to work as an independent creator, Fernando Hurtado has established steady revenue and owns every editorial decision.

Natalia Perez-Gonzalez

Essay

Jan 23, 2026

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9 min read

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Natalia Perez-Gonzalez

Profile

🔴 How "the worst business owner of all time" built two successful personal brands

Jan 20, 2026

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11 min read

🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.

Natalia Perez-Gonzalez

YouTuber

🔴 From anonymous TikToks to six-figure-profit months

Jan 13, 2026

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12 min read

🔴 From anonymous TikToks to six-figure-profit months

After experimenting with "the four horsemen of awful businesses," all of which failed due to a lack of distribution, Kane Kallaway, a former management consultant, figured out how to build a highly effective distribution engine.

Natalia Perez-Gonzalez

Profile

Jan 6, 2026

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11 min read

🔴 How to negotiate brand contracts like a creator attorney

A creator economy attorney with a decade of experience in the field on the contract clauses brands hope you'll skip, how to chase down late payments, how to properly hire a team, and more.

Natalia Perez-Gonzalez

Profile

🔴 52 episodes later, a look back on 2025

Dec 30, 2025

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10 min read

🔴 52 episodes later, a look back on 2025

Our team sat down to discuss highlights from 2025, creator economy predictions for the new year, and themes we're excited to see more of in 2026.

Natalia Perez-Gonzalez

Profile

🔴 Journalism skills every creator should know

Dec 23, 2025

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13 min read

🔴 Journalism skills every creator should know

A new fellowship is teaching creators how to cite sources, use public records, and build expert contacts.

Natalia Perez-Gonzalez

Essay

Dec 19, 2025

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10 min read

🔴 The $100K creator playbook

Three tactics for building, owning, and extending your audience

Natalia Perez-Gonzalez

Profile

🔴 How to monetize an IRL creator community

Dec 16, 2025

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12 min read

🔴 How to monetize an IRL creator community

Brett Dashevsky started with 15 people in a bar. Now brands pay $30K to sponsor his events.

Natalia Perez-Gonzalez

Essay

Dec 12, 2025

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14 min read

🔴 The 2025 monetization report

We asked the creators in our audience how they made money this year. 427 readers responded. We found some surprises. This will shape your plans for 2026.

Natalia Perez-Gonzalez

Profile

🔴 11,000 subscribers for one student's journalism

Dec 9, 2025

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13 min read

🔴 11,000 subscribers for one student's journalism

How Tomo Chien built the most essential newsletter for a 70,000-plus-person college community, through aggregation and original stories.

Natalia Perez-Gonzalez

Profile

🔴 How this creator gets paid without going viral

Dec 5, 2025

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12 min read

🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

Natalia Perez-Gonzalez

Profile

🔴 He makes over $600K/month from writing courses

Dec 2, 2025

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11 min read

🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.

Natalia Perez-Gonzalez

Profile

Nov 25, 2025

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12 min read

🔴 The 3-year creator shelf life

Plus seven ways to prepare for platform shifts, ft. creator economy expert Lia Haberman

Natalia Perez-Gonzalez

Essay

🔴 Your favorite creators are burning out

Nov 21, 2025

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11 min read

🔴 Your favorite creators are burning out

New research shows creator mental health worsens with tenure. How do we build sustainably?

Natalia Perez-Gonzalez

Essay

🔴 Where are you on the creator hierarchy of needs?

Nov 14, 2025

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11 min read

🔴 Where are you on the creator hierarchy of needs?

Creators have built a $250B economy. Here's how we can build more protective infrastructure.

Natalia Perez-Gonzalez

Profile

🔴 Building seven revenue streams as a solo creator

Nov 11, 2025

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12 min read

🔴 Building seven revenue streams as a solo creator

DIY creator Nastja Mohren built seven revenue streams without going viral, hiring employees, or translating her content into English.

Natalia Perez-Gonzalez

Profile

Nov 7, 2025

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10 min read

🔴 It's time to greenlight yourself

How one Hollywood insider is building a business helping creators skip the gatekeepers

Natalia Perez-Gonzalez

Profile

🔴 Turning a layoff into a creator media business

Nov 4, 2025

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11 min read

🔴 Turning a layoff into a creator media business

For 22 months, ESPN paid Joon Lee not to work. He used that time to master YouTube and plan his next career.

Natalia Perez-Gonzalez

Essay

🔴 Introducing the Creator Spotlight Monetization Trend Report

Oct 31, 2025

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10 min read

🔴 Introducing the Creator Spotlight Monetization Trend Report

We're compiling a comprehensive guide on how creators make money. Here's how you can participate.

Natalia Perez-Gonzalez

Profile

🔴 A solopreneur's 4-part monetization system

Oct 28, 2025

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11 min read

🔴 A solopreneur's 4-part monetization system

Ken Yarmosh has been building online for 17 years. His integrated monetization system works whether you have 1,000 followers or 100,000.

Natalia Perez-Gonzalez