Natalia Perez-Gonzalez

Assistant Editor, Creator Spotlight

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🔴 52 episodes later, a look back on 2025

Dec 30, 2025

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10 min read

🔴 52 episodes later, a look back on 2025

Our team sat down to discuss highlights from 2025, creator economy predictions for the new year, and themes we're excited to see more of in 2026.

Natalia Perez-Gonzalez

Profile

🔴 Journalism skills every creator should know

Dec 23, 2025

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13 min read

🔴 Journalism skills every creator should know

A new fellowship is teaching creators how to cite sources, use public records, and build expert contacts.

Natalia Perez-Gonzalez

Essay

Dec 19, 2025

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10 min read

🔴 The $100K creator playbook

Three tactics for building, owning, and extending your audience

Natalia Perez-Gonzalez

Profile

🔴 How to monetize an IRL creator community

Dec 16, 2025

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12 min read

🔴 How to monetize an IRL creator community

Brett Dashevsky started with 15 people in a bar. Now brands pay $30K to sponsor his events.

Natalia Perez-Gonzalez

Essay

Dec 12, 2025

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14 min read

🔴 The 2025 monetization report

We asked the creators in our audience how they made money this year. 427 readers responded. We found some surprises. This will shape your plans for 2026.

Natalia Perez-Gonzalez

Profile

🔴 11,000 subscribers for one student's journalism

Dec 9, 2025

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13 min read

🔴 11,000 subscribers for one student's journalism

How Tomo Chien built the most essential newsletter for a 70,000-plus-person college community, through aggregation and original stories.

Natalia Perez-Gonzalez

Profile

🔴 How this creator gets paid without going viral

Dec 5, 2025

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12 min read

🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

Natalia Perez-Gonzalez

Profile

🔴 He makes over $600K/month from writing courses

Dec 2, 2025

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11 min read

🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.

Natalia Perez-Gonzalez

Profile

Nov 25, 2025

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12 min read

🔴 The 3-year creator shelf life

Plus seven ways to prepare for platform shifts, ft. creator economy expert Lia Haberman

Natalia Perez-Gonzalez

Essay

🔴 Your favorite creators are burning out

Nov 21, 2025

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11 min read

🔴 Your favorite creators are burning out

New research shows creator mental health worsens with tenure. How do we build sustainably?

Natalia Perez-Gonzalez

Essay

🔴 Where are you on the creator hierarchy of needs?

Nov 14, 2025

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11 min read

🔴 Where are you on the creator hierarchy of needs?

Creators have built a $250B economy. Here's how we can build more protective infrastructure.

Natalia Perez-Gonzalez

Profile

🔴 Building seven revenue streams as a solo creator

Nov 11, 2025

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12 min read

🔴 Building seven revenue streams as a solo creator

DIY creator Nastja Mohren built seven revenue streams without going viral, hiring employees, or translating her content into English.

Natalia Perez-Gonzalez

Profile

Nov 7, 2025

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10 min read

🔴 It's time to greenlight yourself

How one Hollywood insider is building a business helping creators skip the gatekeepers

Natalia Perez-Gonzalez

Profile

🔴 Turning a layoff into a creator media business

Nov 4, 2025

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11 min read

🔴 Turning a layoff into a creator media business

For 22 months, ESPN paid Joon Lee not to work. He used that time to master YouTube and plan his next career.

Natalia Perez-Gonzalez

Essay

🔴 Introducing the Creator Spotlight Monetization Trend Report

Oct 31, 2025

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10 min read

🔴 Introducing the Creator Spotlight Monetization Trend Report

We're compiling a comprehensive guide on how creators make money. Here's how you can participate.

Natalia Perez-Gonzalez

Profile

🔴 A solopreneur's 4-part monetization system

Oct 28, 2025

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11 min read

🔴 A solopreneur's 4-part monetization system

Ken Yarmosh has been building online for 17 years. His integrated monetization system works whether you have 1,000 followers or 100,000.

Natalia Perez-Gonzalez

Profile

Oct 21, 2025

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10 min read

🔴 Building a $500K local news business

A local media business with four active newsletters, engineered by someone without a journalism background

Natalia Perez-Gonzalez

Essay

Oct 17, 2025

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11 min read

🔴 Why Chicago is a great creator city

Mapping the infrastructure, funding, and community powering creators in the Midwest's media hub

Natalia Perez-Gonzalez

YouTuber

🔴 From an 8-person study group to 500-member community

Oct 14, 2025

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10 min read

🔴 From an 8-person study group to 500-member community

Kaelyn Grace Apple rejected every growth hack and built a community generating $14K monthly

Natalia Perez-Gonzalez

Profile

🔴 He stopped posting at his peak. Now, he runs 4 companies

Oct 7, 2025

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12 min read

🔴 He stopped posting at his peak. Now, he runs 4 companies

How Caspar Lee turned his creator expertise into a $45M venture fund and three other businesses

Natalia Perez-Gonzalez

Profile

🔴 Inside this LinkedIn creator's $30K/month playbook

Oct 3, 2025

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12 min read

🔴 Inside this LinkedIn creator's $30K/month playbook

⏱️ How Brandon Smithwrick turned LinkedIn content into a six-figure creator business

Natalia Perez-Gonzalez

Profile

🔴 A 3 billion-view YouTube editor shares trade secrets

Sep 30, 2025

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12 min read

🔴 A 3 billion-view YouTube editor shares trade secrets

We sat down with Rachel Kisela, a former MrBeast editor, to discuss her six-figure freelance business and building a labor movement for female video editors.

Natalia Perez-Gonzalez

Profile

🔴 How to turn articles into short-form videos

Sep 23, 2025

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12 min read

🔴 How to turn articles into short-form videos

This former BBC journalist built a consulting empire while maintaining a million-follower personal brand — and created an AI app along the way

Natalia Perez-Gonzalez

Essay

🔴 How comedy creators build lasting businesses

Sep 19, 2025

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11 min read

🔴 How comedy creators build lasting businesses

A look into the comedy creator pipeline with guest writer Lauren Palmigiano

Natalia Perez-Gonzalez

Newsletterist

Sep 16, 2025

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12 min read

🔴 3 moves to bet your next 10 years on

Jordan DiPietro has spent his career as a media executive learning what makes content businesses sustainable. Now he's teaching creators his framework for choosing the right strategy.

Natalia Perez-Gonzalez