Natalia Perez-Gonzalez

Assistant Editor, Creator Spotlight

Essay

🔴 These two systems are learning to better read you

Aug 28, 2026

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4 min read

🔴 These two systems are learning to better read you

Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.

Natalia Perez-Gonzalez

Profile

🔴 A $250k business built on 60-second videos

Aug 25, 2026

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6 min read

🔴 A $250k business built on 60-second videos

Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.

Natalia Perez-Gonzalez

Essay

Aug 21, 2026

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6 min read

🔴 The 4 biggest decisions behind a paid newsletter

A working curriculum drawn from a handful of newsletter operators we've profiled this year.

Natalia Perez-Gonzalez

Essay

🔴 These platforms just made it harder to get paid

Aug 14, 2026

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7 min read

🔴 These platforms just made it harder to get paid

Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.

Natalia Perez-Gonzalez

Profile

Aug 11, 2026

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5 min read

🔴 She's worked 100+ brand deals. Here's her playbook.

Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.

Natalia Perez-Gonzalez

Newsletterist

Aug 4, 2026

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6 min read

🔴 AI and loyalty define the next inbox era

Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.

Natalia Perez-Gonzalez

Essay

🔴 How smaller, concentrated audiences build stronger businesses

Jul 24, 2026

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8 min read

🔴 How smaller, concentrated audiences build stronger businesses

Mapping the infrastructure, funding, and industries powering creators in New England's media hub.

Natalia Perez-Gonzalez

Newsletterist

🔴 Partisan content pays more, but he won't do it

Jul 21, 2026

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6 min read

🔴 Partisan content pays more, but he won't do it

The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.

Natalia Perez-Gonzalez

Jul 17, 2026

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5 min read

🔴 beehiiv goes all in on community

Yesterday was the company's big Summer Release Event. Let's unpack the new features.

Natalia Perez-Gonzalez

Profile

Jul 7, 2026

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7 min read

🔴 How a pricing expert runs an 85,000 subscriber newsletter

Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

Natalia Perez-Gonzalez

Essay

Jul 3, 2026

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5 min read

🔴 Which type of creator are you?

A field guide for creators selling their lifestyle, judgment, and taste.

Natalia Perez-Gonzalez

Profile

🔴 This agency will pay out $10M+ to B2B creators

Jun 30, 2026

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6 min read

🔴 This agency will pay out $10M+ to B2B creators

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

Natalia Perez-Gonzalez

Profile

Jun 23, 2026

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7 min read

🔴 Building a premium tech newsletter business

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.

Natalia Perez-Gonzalez

Essay

🔴 What happens when you ban the cool kids?

Jun 19, 2026

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5 min read

🔴 What happens when you ban the cool kids?

Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.

Natalia Perez-Gonzalez

Profile

Jun 16, 2026

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4 min read

🔴 How this creator planned his own exit

Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.

Natalia Perez-Gonzalez

Profile

Jun 12, 2026

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4 min read

🔴 "Excuse me, are you two a couple?"

Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.

Natalia Perez-Gonzalez

Profile

🔴 How a space creator took 8M+ followers to NASA

Jun 9, 2026

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5 min read

🔴 How a space creator took 8M+ followers to NASA

AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.

Natalia Perez-Gonzalez

Essay

Jun 5, 2026

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4 min read

🔴 What makes you trust a creator?

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

Natalia Perez-Gonzalez

TikToker

🔴 Two creators, $50, one clever food show

May 26, 2026

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6 min read

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Natalia Perez-Gonzalez

Essay

May 22, 2026

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3 min read

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

Natalia Perez-Gonzalez

TikToker

🔴 5 TikToks in 2025, all 1-million-plus-view hits

May 19, 2026

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5 min read

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Natalia Perez-Gonzalez

TikToker

May 12, 2026

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4 min read

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Natalia Perez-Gonzalez

Essay

May 8, 2026

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3 min read

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

Natalia Perez-Gonzalez

Profile

🔴 She built a 7-figure business on a free job board

May 5, 2026

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4 min read

🔴 She built a 7-figure business on a free job board

This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.

Natalia Perez-Gonzalez

Profile

🔴 Bootstrapping a physical media business in 2026

Apr 28, 2026

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4 min read

🔴 Bootstrapping a physical media business in 2026

How Nathan Graber-Lipperman runs a creative studio, a print quarterly, and an event-driven business in Chicago, with a focus on brining the online offline.

Natalia Perez-Gonzalez