Assistant Editor, Creator Spotlight
Profile
Oct 27, 2026
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5 min read
Reid Pakula built IF Management’s creator division from 11 clients to 50+. Here’s what a deal is worth, and when an agent is worth 20%.
Newsletterist
+2
Oct 13, 2026
7 min read
A viral LinkedIn post turned a data analyst into a creator that brands like IBM, Microsoft, and OpenAI pay top dollar explain their products.
Essay
Oct 9, 2026
8 min read
A working curriculum on how to turn your expertise into revenue.
Oct 6, 2026
Three-and-a-half years ago, Rowan Cheung started a newsletter off the back of a series of viral tweets. He now has around two dozen employees and the business keeps growing.
Strategist
+1
Sep 29, 2026
Jacques Keyser has programmed VidCons in eight cities. In today's episode, he explains what it takes to get people in a room, and what it costs.
Sep 18, 2026
6 min read
Editor-in-Chief Michael Vito Valentino tells us how they grew Standup Desk 264% in one quarter (and their process to greenlight any show).
Sep 15, 2026
How Fernando Caralt turned an American newsletter playbook into a 156,000-subscriber Mexican media company
Sep 11, 2026
A working revenue curriculum drawn from a handful of creators we've profiled this year.
Sep 1, 2026
Practical notes on data visualization from Amanda Shendruk, a visual journalist with over 15 years of experience at organizations including The Washington Post and Quartz.
Aug 28, 2026
4 min read
Meta's $18B settlement, the quiet automation of creator marketing, and a quick question for you.
Aug 25, 2026
Inside the systems, revenue streams, and short-form strategy behind Imran Mumtaz’s 1.7M-follower creator business.
Aug 21, 2026
A working curriculum drawn from a handful of newsletter operators we've profiled this year.
Aug 14, 2026
Platforms spent years recruiting creators. Now they’re raising the bar for who gets paid, and what content is worth paying for.
Aug 11, 2026
Creator Gigi Robinson on negotiating and renewing brand deals through exclusivity clauses, usage rights, and clever deliverable packages.
Aug 4, 2026
Dan Oshinsky is an email consultant who ran newsletter programs for BuzzFeed and The New Yorker in the 2010s. We asked him how to stand out in an increasingly crowded space and what changes he sees coming to his industry.
Jul 24, 2026
Mapping the infrastructure, funding, and industries powering creators in New England's media hub.
Jul 21, 2026
The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.
Jul 17, 2026
Yesterday was the company's big Summer Release Event. Let's unpack the new features.
Jul 7, 2026
Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.
Jul 3, 2026
A field guide for creators selling their lifestyle, judgment, and taste.
Jun 30, 2026
Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.
Jun 23, 2026
How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.
Jun 19, 2026
Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.
Jun 16, 2026
Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.
Jun 12, 2026
Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.
