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Oliver Buchannon
Natalia Perez-Gonzalez

Assistant Editor, Creator Spotlight

Essay

🔴 How smaller, concentrated audiences build stronger businesses

Jul 24, 2026

•

8 min read

🔴 How smaller, concentrated audiences build stronger businesses

Mapping the infrastructure, funding, and industries powering creators in New England's media hub.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Newsletterist

+2

🔴 Partisan content pays more, but he won't do it

Jul 21, 2026

•

6 min read

🔴 Partisan content pays more, but he won't do it

The Court Watch newsletter counts federal judges, prosecutors, and widely-read journalists among its subscribers. Its founder still doesn't pay himself a salary.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez
🔴 beehiiv goes all in on community

Jul 17, 2026

•

5 min read

🔴 beehiiv goes all in on community

Yesterday was the company's big Summer Release Event. Let's unpack the new features.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 How a pricing expert runs an 85,000 subscriber newsletter

Jul 7, 2026

•

7 min read

🔴 How a pricing expert runs an 85,000 subscriber newsletter

Kyle Poyar turned four years of unpaid writing into a six-figure solo business, starting with with an ad deal that closed before he'd even launched.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 Which type of creator are you?

Jul 3, 2026

•

5 min read

🔴 Which type of creator are you?

A field guide for creators selling their lifestyle, judgment, and taste.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 This agency will pay out $10M+ to B2B creators

Jun 30, 2026

•

6 min read

🔴 This agency will pay out $10M+ to B2B creators

Plus, a few notes on landing and retaining B2B brand deals at tech companies like Anthropic, Lovable, and Notion.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 Building a premium tech newsletter business

Jun 23, 2026

•

7 min read

🔴 Building a premium tech newsletter business

How Evan Armstrong turned a single trusted point of view into a newsletter, an ad business, and a consulting arm.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 What happens when you ban the cool kids?

Jun 19, 2026

•

5 min read

🔴 What happens when you ban the cool kids?

Teen girls remain culture's most reliable leading indicator. Government bans threaten to push that signal out of public view.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 How this creator planned his own exit

Jun 16, 2026

•

4 min read

🔴 How this creator planned his own exit

Jerome Aceti spent 18 years turning distribution into ownership — and started winding down at his peak.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 "Excuse me, are you two a couple?"

Jun 12, 2026

•

4 min read

🔴 "Excuse me, are you two a couple?"

Meet Cutes NYC asks strangers how they met — and turned it into a community of 6 million, a book, and a photobooth.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

🔴 How a space creator took 8M+ followers to NASA

Jun 9, 2026

•

5 min read

🔴 How a space creator took 8M+ followers to NASA

AstroKobi built his audience by making space easy to understand. As AI flooded the niche, he shifted from commentary to reporting from inside NASA, ESA, and CERN.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 What makes you trust a creator?

Jun 5, 2026

•

4 min read

🔴 What makes you trust a creator?

A framework for creators building trust — or earning belief — one rung at a time. Also, we want to know what makes you trust the creators you follow?

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

TikToker

+2

🔴 Two creators, $50, one clever food show

May 26, 2026

•

6 min read

🔴 Two creators, $50, one clever food show

Rob Martinez and Julian Mu built one of the most beloved food shows on YouTube by spending big, staying independent, and refusing to chase the algorithm.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 Short-form vs. long-form performance

May 22, 2026

•

3 min read

🔴 Short-form vs. long-form performance

How does podcast clip viewership compare to full episode viewership? Plus the creator boom at Cannes Lions, and one quick question for you.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

TikToker

+2

🔴 5 TikToks in 2025, all 1-million-plus-view hits

May 19, 2026

•

5 min read

🔴 5 TikToks in 2025, all 1-million-plus-view hits

Max Zavidow makes some of the most ambitious narrative fiction on TikTok, all while finding smart and seamless ways to integrate the brand deals funding his work.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

TikToker

+2

🔴 From a $300 brand deal to 8 revenue streams

May 12, 2026

•

4 min read

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 The two-mode content playbook

May 8, 2026

•

3 min read

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

+1

🔴 She built a 7-figure business on a free job board

May 5, 2026

•

4 min read

🔴 She built a 7-figure business on a free job board

This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Profile

+2

🔴 Bootstrapping a physical media business in 2026

Apr 28, 2026

•

4 min read

🔴 Bootstrapping a physical media business in 2026

How Nathan Graber-Lipperman runs a creative studio, a print quarterly, and an event-driven business in Chicago, with a focus on brining the online offline.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 What is the creator middle class?

Apr 24, 2026

•

6 min read

🔴 What is the creator middle class?

The American middle class is not what it used to be. As the creator economy matures, and money flows into the top, will the class structure mirror the broader economy? And how can we strengthen the creator middle class?

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Newsletterist

+2

🔴 Inside a $150K ghostwriting business

Apr 21, 2026

•

3 min read

🔴 Inside a $150K ghostwriting business

The pricing ladder, the contract clauses, and the $25 subscription behind a premium ghostwriting practice

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Newsletterist

+1

🔴 Sending a newsletter for 1,000 days straight

Apr 14, 2026

•

8 min read

🔴 Sending a newsletter for 1,000 days straight

Mindstream is a daily newsletter covering tech and AI. It was acquired by HubSpot only 17 months after launch — we spoke to the editorial team who built the product from the ground up.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 5 ways creators are winning on YouTube right now

Apr 10, 2026

•

12 min read

🔴 5 ways creators are winning on YouTube right now

One year of conversations with past Spotlight guests, all focused on YouTube for unique purposes, distilled into a field guide.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 Can newsrooms and creators work together?

Apr 3, 2026

•

8 min read

🔴 Can newsrooms and creators work together?

What two journalism conferences (in one week) taught me about effective creator-newsroom partnerships.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez

Essay

🔴 On trust as a business model

Mar 27, 2026

•

12 min read

🔴 On trust as a business model

Two recent Spotlight guests have spent a decade building newsletters sustained by voluntary contributions for no additional content. We wrote a playbook based on their work.

Natalia Perez-Gonzalez
Natalia Perez-Gonzalez
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Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.



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