🔴 $250K from LinkedIn in one year

In partnership with:

How much should you charge for a brand partnership? It’s often a guessing game, but Jayde Powell has the receipts.

This week, Jayde, a social strategist and creatorpreneur who's worked with brands like Apple TV and Delta Air Lines, shares how she made $40,000 from LinkedIn brand deals in 2024. Now, she’s on track to hit $250,000 annually across four revenue streams — all while working fewer than 30 hours per week.

Jayde’s energy is infectious; I was honored to join our Lead Editor, Francis, for the first time as a co-host!

In this episode:

— Natalia Pérez-González, Assistant Editor

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In December 2021, Jayde Powell quit her last full-time job with a Medium post, "Why I'm Leaving the Social Media Industry."

She’d spent nine years climbing the corporate ladder — from social media intern to head of social — and was exhausted. "It was so dramatic," she laughs now, in retrospect. "Turns out I just needed to work for myself. That's all that was."

Jayde had become, over her nearly decade-long career as a social media marketer, a full-spectrum communicator. She’d built expertise across a variety of businesses — from Fortune 500 corporations to cannabis startups, and knew how to flex between roles, leading creative teams one day, and writing copy and designing assets the next.

She went all in on working for herself as a full-time content creator, posting insights and observations from her experience in corporate America on LinkedIn, or what she calls “the briefcase app,” after she noticed other creators were shifting away X (formerly Twitter), towards the end of 2022.

Her posts quickly gained traction, earning her a $1,000 sponsorship from Sprout Social in early 2023. She had fewer than 10,000 LinkedIn followers at the time, but her distinctive voice and personal brand had caught their attention. It was a lightbulb moment — she realized she could leverage the skills she used to write for corporate companies on her own accounts.

In 2024, she made $40,000 from LinkedIn alone. In Q1 2025, she earned more than $50,000 while working fewer than 30 hours per week.

Her revenue streams include:

Aside from her content expertise and business acumen, two of Jayde’s biggest competitive advantages are her authentic voice and personality. When she’s hired by brands, they’re also hiring for her uniqueness, and the engaged and loyal community she’s developed because of it.

I joined this episode as a co-host for the first time! Here are a few things that stuck out to me throughout our conversation:

Connect with Jayde on LinkedIn and Instagram.
Subscribe to Creator Tea Talk.

Since 2022, LinkedIn has seen a 41% increase in original content sharing on the platform, with more than 18 million users activating Creator Mode since its launch in 2021.

As more creators share insights and reflections — and with an ongoing increase of Gen Z users — the platform has grown into a hub for storytelling and thought leadership. With that growth, however, specific content patterns and recyclable formats have emerged — posts on career pivots, business success stories, and personal lessons. Jayde cuts through the noise by taking a different approach: blending her personal, vibrant storytelling with candid takes on creator life, monetization, and industry dynamics that aren’t often shared.

Her storytelling doesn’t just stand out, though, it drives real business results. Here’s her playbook.

Jayde’s distinctive content deliberately challenges LinkedIn's historically professional norms. She posts about depressive episodes alongside business wins, shares behind-the-scenes content creation processes, and openly discusses the frustrations of working with brands.

The key is intentional authenticity, not oversharing. She maintains boundaries while staying true to her voice — an essential choice for sustainable creator businesses.

Rather than cold-pitching brands, Jayde focuses on creating content that demonstrates her expertise and allows brands to see her skills in action. Her LinkedIn posts showcase her strategic thinking, creative execution, and ability to engage a broad audience — exactly what B2B brands seek from creators with whom they partner. When opportunities arise, her content serves as a live portfolio.

Her three-part framework for evaluating brand partnerships ensures they feel authentic, rather than transactional:

Jayde's "a b*tch be contenting” video series exemplifies her innovative approach to LinkedIn content. She films herself from her phone while on her laptop's Photo Booth app, creating a unique vertical format that’s become part of her signature style.

In the series, she speaks candidly about things most creators don’t often discuss as publicly — like getting ghosted by brands or battling imposter syndrome. It helps her build community while further establishing her expertise in navigating creator challenges.

When Jayde posts quarterly revenue breakdowns or shares how she's navigated delayed payments by major clients, she's providing valuable insider information on the creator business, making it less of a guessing game for her community.

This strategic transparency serves multiple business functions:

Her #CreatorTeaTalk webinars take this further — she shares actual screenshots of brand conversations and real invoices.

Across every piece of Jayde’s content, she’s mastered the golden dual function: creating emotional connection while establishing professional credibility.