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🔴 "You" is a creator
Essay

🔴 "You" is a creator

TIME Magazine named "You" their person of the year in 2006; this week, for the first time, they published a list of 100 top creators. What do these two things have in common and apart?

YouTuber

🔴 From 16K to 118K YouTube subscribers in one year

How Sydney Graham converted searchers into paying customers with four viral videos

Profile

🔴 40x more views from changing 4 seconds of video

How Jennifer Chou turned systematic testing and data tracking into viral content and sustainable revenue

Profile

🔴 His cartoonist side hustle tripled his corporate salary

Tom Fishburne's blueprint for turning workplace doodles into a thriving global business.

Essay

🔴 The 10 most useful things we learned in Q2

The best patterns, lessons, and analysis from our work in April, May, and June 2025


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🔴 "You" is a creator
Essay

🔴 "You" is a creator

TIME Magazine named "You" their person of the year in 2006; this week, for the first time, they published a list of 100 top creators. What do these two things have in common and apart?

🔴 The 10 most useful things we learned in Q2
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🔴 The 10 most useful things we learned in Q2

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🔴 From 16K to 118K YouTube subscribers in one year
Profile

🔴 From 16K to 118K YouTube subscribers in one year

How Sydney Graham converted searchers into paying customers with four viral videos

🔴 40x more views from changing 4 seconds of video
Profile

🔴 40x more views from changing 4 seconds of video

How Jennifer Chou turned systematic testing and data tracking into viral content and sustainable revenue

🔴 His cartoonist side hustle tripled his corporate salary
Profile

🔴 His cartoonist side hustle tripled his corporate salary

Tom Fishburne's blueprint for turning workplace doodles into a thriving global business.


Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.

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