Forty years after Live Aid raised over $140 million through mass media, here's how today's creator-led causes mobilize millions.
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TIME Magazine named "You" their person of the year in 2006; this week, for the first time, they published a list of 100 top creators. What do these two things have in common and apart?
How Sydney Graham converted searchers into paying customers with four viral videos
How Jennifer Chou turned systematic testing and data tracking into viral content and sustainable revenue
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