Nastja Mohren is a content creator, designer, and sewing educator who’s built a community of more than half a million followers across platforms — all around her love of making things by hand. In this episode, she talks with Francis about turning creativity into a business, balancing authenticity with brand deals, and how she built a sustainable creator by diversifying her revenue into seven different streams.

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Francis Zierer

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Timstamps

00:00:00 Introducing Nastja Mohren

00:01:37 Going full-time on YouTube

00:06:08 The 7 revenue streams

00:12:14 The art of integrating brand deals

00:22:49 Which platform is most valuable?

00:24:30 The value of a blog in 2025

00:32:27 Why choose Google AdSense?

00:37:31 Building packages for advertisers

00:40:57 Crafting a specific audience

00:52:00 The 80/20 principle of video production

01:00:08 Collaborating with the creator community