Feb 17, 2026
Ep. 98 How he perfected short form content ft. Grant Beene
Listen on
Grant Beene is a short-form video creator known for crafting wild, story-driven skits that have generated hundreds of millions of views across TikTok and Instagram. In this episode, we break down how he writes and produces viral short films, structures brand deals without compromising creative integrity, and why he believes short-form is the training ground for becoming a world-class director.
Read the newsletter: https://www.creatorspotlight.com/p/grant-beene
__
Get 10,000 free monthly credits at Eleven Labs: https://elevenlabs.io/
__
Grant Beene
Francis Zierer
__
Timestamps
00:00:00 Introducing Grant Beene
00:02:34 The process behind a 120M view video
00:07:32 Limitations creating uniqueness
00:10:47 Early TikTok growth
00:22:41 Pushing short form content to the extreme
00:26:22 Difficulties monetizing as a short form creator
00:34:45 The value of collaborating in the creative process
00:41:03 From short form creator to artist
00:48:11 The role of faith in drive and discipline
00:52:47 How the creative process changes with long form
00:59:10 Unlocking the creativity
01:05:45 Inspirations in art and film
01:12:29 Make art and it will take you to your goal
