Feb 3, 2026
Ep. 96: How a local newsletter became a $100k+ business ft. Marissa Lovell
Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work. __
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Marissa Lovell is the founder and operator of From Boise, a local newsletter business generating over $100k in annual revenue. In this episode, she breaks down how she built it, what nearly made her quit, and the decisions that finally made it work.
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Get 10,000 free monthly credits at Eleven Labs: https://elevenlabs.io/
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Marissa Lovell
Francis Zierer
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Timestamps
00:00 Introducing Marissa from Boise
01:00 From nearly quitting to $100k+ revenue
06:18 The once-a-month growth strategy
09:34 Early stage experimentation
12:15 Accidentally growing a “personal brand”
17:56 Zero to 10k subscribers in one year
23:20 How big can a local newsletter be?
24:18 How to monetize a local newsletter
30:37 Investing in a website that feels right
33:27 Why a discount card for the community didn’t work
38:14 Connecting a community with dinner clubs
42:15 Building in public and empowering female entrepreneurs
46:58 Creating in way that suits you
52:35 Becoming a six-figure solopreneur
55:09 Doubling revenue for 2026
