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🔴 Content = sushi

🔴 Content = sushi

Why running a sushi restaurant is the perfect metaphor for being a creator

YouTuber

🔴 Built 14 niche channels, sold 1 for €93K

How Kevin Jon identifies, scales, and monetizes niche YouTube channels

Profile

🔴 220K people trust this creator with their job search

⏱️ Jade Walters couldn't find the career guidance she needed as a new graduate. So she created it — and built a community in the process.

Newsletterist

🔴 How 1 layoff built a 10K+ community

Melanie Ehrenkranz turned job loss into a storytelling platform that’s part media, part mutual aid. Now, she’s redefining what a community-first creator business can look like

Essay

🔴 Minimize your media

On AI dubbing and other methods of minimizing the distance between your ideas and a receptive audience


Your guide to growing and monetizing creator-first businesses.

New interviews every Tuesday. New analysis every Friday.

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Recent Essays

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🔴 Minimize your media
Essay

🔴 Minimize your media

On AI dubbing and other methods of minimizing the distance between your ideas and a receptive audience

🔴 Viral post = pilot episode
Essay

🔴 Viral post = pilot episode

How solopreneurs leverage serialization to build stronger community loyalty, higher engagement, and new monetization opportunities on social media

🔴 Creator Spotlight at the Webbys
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🔴 Creator Spotlight at the Webbys

What the results of the new creator-specific Webby Awards teach us about creators and gatekeepers


Recent Profiles

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🔴 Built 14 niche channels, sold 1 for €93K
Profile

🔴 Built 14 niche channels, sold 1 for €93K

How Kevin Jon identifies, scales, and monetizes niche YouTube channels

🔴 220K people trust this creator with their job search
Profile

🔴 220K people trust this creator with their job search

⏱️ Jade Walters couldn't find the career guidance she needed as a new graduate. So she created it — and built a community in the process.

🔴 How 1 layoff built a 10K+ community
Profile

🔴 How 1 layoff built a 10K+ community

Melanie Ehrenkranz turned job loss into a storytelling platform that’s part media, part mutual aid. Now, she’s redefining what a community-first creator business can look like


Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.

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