Creator Spotlight

🔴 The 2025 monetization report

We asked the creators in our audience how they made money this year. 427 readers responded. We found some surprises. This will shape your plans for 2026.

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🔴 11,000 subscribers for one student's journalism

How Tomo Chien built the most essential newsletter for a 70,000-plus-person college community, through aggregation and original stories.

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🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

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🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.

Essay

🔴 It doesn't matter if it's an ad

On the convergence of ads and entertainment, of creators and companies. It's all happening ... in the content economy!

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Recent Essays

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Essay

🔴 The 2025 monetization report

We asked the creators in our audience how they made money this year. 427 readers responded. We found some surprises. This will shape your plans for 2026.

Essay

🔴 It doesn't matter if it's an ad

On the convergence of ads and entertainment, of creators and companies. It's all happening ... in the content economy!

Essay

🔴 Your favorite creators are burning out

New research shows creator mental health worsens with tenure. How do we build sustainably?

Recent Profiles

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Profile

🔴 11,000 subscribers for one student's journalism

How Tomo Chien built the most essential newsletter for a 70,000-plus-person college community, through aggregation and original stories.

Profile

🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

Profile

🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.