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🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Profile

🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.

Essay

🔴 The science of short-form video

A structural breakdown of the components that turned a single idea into a repeatable growth engine.

YouTuber

🔴 From anonymous TikToks to six-figure-profit months

After experimenting with "the four horsemen of awful businesses," all of which failed due to a lack of distribution, Kane Kallaway, a former management consultant, figured out how to build a highly effective distribution engine.

Essay

🔴 Your IP? No, our IP

I read the major social platforms' terms of service so you don't have to.

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Recent Essays

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Essay

🔴 How big is your audience, really?

The difference between the audience you could reach, the audience you can reach, and the audience you'll actually convert.

Essay

🔴 The science of short-form video

A structural breakdown of the components that turned a single idea into a repeatable growth engine.

Essay

🔴 Your IP? No, our IP

I read the major social platforms' terms of service so you don't have to.

Recent Profiles

View all

Profile

🔴 How "the worst business owner of all time" built two successful personal brands

Jack Appleby spent 15 years in social strategy for brands like Microsoft and Twitch. Now, he runs two creator businesses and has a formula for building audience through short-form video.

Profile

🔴 From anonymous TikToks to six-figure-profit months

Profile

🔴 How to negotiate brand contracts like a creator attorney

A creator economy attorney with a decade of experience in the field on the contract clauses brands hope you'll skip, how to chase down late payments, how to properly hire a team, and more.