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🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Essay

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

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🔴 She built a 7-figure business on a free job board

This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.

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🔴 Bootstrapping a physical media business in 2026

How Nathan Graber-Lipperman runs a creative studio, a print quarterly, and an event-driven business in Chicago, with a focus on brining the online offline.

Essay

🔴 What is the creator middle class?

The American middle class is not what it used to be. As the creator economy matures, and money flows into the top, will the class structure mirror the broader economy? And how can we strengthen the creator middle class?

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Recent Essays

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Essay

🔴 The two-mode content playbook

How the creators building the most durable businesses think about their content and positioning.

Essay

🔴 What is the creator middle class?

Essay

🔴 Meta's bet on creators

Edits is Meta's most serious investment in creators yet. One year in, here's what the platform means for working creators.

Recent Profiles

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Profile

🔴 From a $300 brand deal to 8 revenue streams

Six years in as a full-time food creator, Todd Anderson, aka @turnipvegan, has built a thriving business by strategically adapting to platform shifts.

Profile

🔴 She built a 7-figure business on a free job board

This career accelerator business grows through a 40k-member LinkedIn group, 50k-subscriber newsletter, job boards, the founder's personal LinkedIn — and not a single paid ad.

Profile

🔴 Bootstrapping a physical media business in 2026

How Nathan Graber-Lipperman runs a creative studio, a print quarterly, and an event-driven business in Chicago, with a focus on brining the online offline.