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🔴 How this creator gets paid without going viral
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🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

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🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.

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🔴 It doesn't matter if it's an ad

On the convergence of ads and entertainment, of creators and companies. It's all happening ... in the content economy!

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🔴 The 3-year creator shelf life

Plus seven ways to prepare for platform shifts, ft. creator economy expert Lia Haberman

Essay

🔴 Your favorite creators are burning out

New research shows creator mental health worsens with tenure. How do we build sustainably?


Your guide to growing and monetizing creator-first businesses.

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Recent Essays

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🔴 It doesn't matter if it's an ad
Essay

🔴 It doesn't matter if it's an ad

On the convergence of ads and entertainment, of creators and companies. It's all happening ... in the content economy!

🔴 Your favorite creators are burning out
Essay

🔴 Your favorite creators are burning out

New research shows creator mental health worsens with tenure. How do we build sustainably?

🔴 Where are you on the creator hierarchy of needs?
Essay

🔴 Where are you on the creator hierarchy of needs?

Creators have built a $250B economy. Here's how we can build more protective infrastructure.


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🔴 How this creator gets paid without going viral
Profile

🔴 How this creator gets paid without going viral

Lucy Werner on losing 13,000 subscribers, rebuilding her archive, and the 10 months she has left to hit her income goal.

🔴 He makes over $600K/month from writing courses
Profile

🔴 He makes over $600K/month from writing courses

From being the most-read writer on Quora to creating a 30-person educational empire, Nicolas Cole has built 6-figure businesses teaching people to write.

🔴 The 3-year creator shelf life
Profile

🔴 The 3-year creator shelf life

Plus seven ways to prepare for platform shifts, ft. creator economy expert Lia Haberman


Your guide to growing and monetizing creator-first businesses.
New interviews every Tuesday. New analysis every Friday.

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